As custodians of one of the World’s Seven Natural Wonders in a World Heritage site of high ecological sensitivity, there can be few communities that have a greater incentive for creating a litter-free and sustainable environment. Not only is it a moral obligation but, for the majority of residents of Victoria Falls whose livelihoods are dependent on tourism, it is a commercial imperative.
Realising that the problem of rubbish will not be solved by applying the usual tools or relying on the same individuals and organisations to unilaterally provide the solution, PVFS has a broader, collective and collaborative approach from all organisations and individuals that, not only addresses the symptoms, but also attempts to treat the root causes of littering before it hits the streets of our City.
